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There is more speculation mining magnate Gina Rinehart has again increased her stake in media group Fairfax.Ms Rinehart is reported to have raised her stake in the media group to more than 18 per cent after a trade involving nearly 70 million shares took place after the market closed on Friday afternoon.Ms Rinehart recently confirmed she owned more than 13 per cent of the company, making her the largest single investor.Two per cent of company shares were bought in one transaction on Thursday, fuelling speculation the world's richest woman would increase her stake in the company as she ups the pressure for seats on the Fairfax board.Media analyst Peter Cox says it is a big move."It's certainly big in the terms of Fairfax because she would now be moving to just under the 20 per cent limit, where she needs to then either make a takeover offer for the company, or she could creep 3 per cent every six months in the future," he told Saturday AM."Which is a technique that's been used by Kerry Stokes very successfully in the past; another Western Australian, and I think that she would be looking to do that; but I wouldn't be surprised if she actually made a full takeover offer." Ms Rinehart is reportedly seeking a 19.9 per cent stake in the company and she also wants two seats on the board.Mr Cox says it would be unfair to deny the billionaire a position."It's ridiculous of course if they are resisting her wish to be on the board.I mean when you own 20 per cent of the company, you're by far the biggest shareholder, you've put hundreds of millions of dollars in there; of course she should have seats on the board," he said.He says there are a number of reasons why she could want the board seat."She's had very little to say on this whole thing so far, so this is all conjecture," he said."Certainly the belief would be that she would want to have an influence over the editorial side."That of course is what has most people frightened, because she does have very right wing views if you like on that."The second one may be to try and turn around the organisation.Let's face it; this board has performed very poorly over the last 10 years."Her criticism of the chairmen is quite correct.The share price has gone from $5 down to 60 cents.This is a company that has not performed."Every year at its AGM it says things are going to get better; they don't get better, they keep going down hill.It does need a shock factor in there to do something about it before it disappears altogether." Fairfax was the most traded stock on the local market on Friday.Fairfax shares rose 1 per cent to nearly 61 cents.Jobs go offshore There have been worrying signs recently at Fairfax, with the organisation announcing a plan last month to move around 66 regional sub-editing jobs offshore.The announcement prompted strikes and more than 800 Fairfax journalists in New South Wales and Victoria walked off the job for two days.This week Fairfax said it intended to go ahead with the plan to axe the 66 jobs from the Newcastle herald and Illawarra Mercury and transfer editorial production to New Zealand.Fairfax said the changes are part of moves to increase efficiency in its newsrooms.On Tuesday Fairfax announced it had again lowered its profit forecast due to a weak advertising market.It said it expects half-year profits to fall 8 per cent and full-year earnings before tax to drop nearly 18 per cent to around $500 million.In February, the company said it expected its half-year earnings to fall 7.5 per cent from the previous financial year.Fairfax daily newspapers include The Age, The Sydney Morning Herald and The Financial Review.The company also owns a number of regional newspapers, online news sites, radio stations and magazines.Fairfax chairman Roger Corbett is reportedly due to meet institutional shareholders next week to discuss a range of issues including Ms Rinehart's request for a board position.