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You will need to purchase the following textbook in order to complete this unit:
Fletcher R, Crawford H. (2011). International Marketing – An Asia-Pacific Perspective (5th Edition), Pearson/Prentice-Hall.
Latimer P, Australian Business Law (recent edition); CCH Ltd, Sydney
Pentony, B; Graw, S; Lennard, J; Parker, D Understanding Business Law (4th edition or later only), LexisNexis, Australia
Hair, J. F, Anderson, R. A, Mehta, R, and Babin, B. J. (2009). Sales Management Building Customer relationships and Partnerships. Houghton Mifflin. |
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