2. Services Marketing 4th ed.--------An Asia-Pacific and Australian perspective. Author: Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker. $75
3. Strategic Brand Management--------Building, Measuring, and Managing Brand Equity. 3rd ed. Author: Kevin Lane Keller. $90
Important Notice:
Some books’ edition is different compare to the latest edition. But,in fact, the old edition is also can be used. And the latest edition is so expensive, so please consider it.And all books with good condition(95% new)