标题: 求购 Integrated marketing communication and advertising principle [打印本页] 作者: stella 时间: 2012-7-20 16:46 标题: 求购 Integrated marketing communication and advertising principle Advertising and Promotion: An integrated Marketing Communications perspective, Belch and Belch, 9th(us) Edition
Advertising& IMC: Principles and Practice, 9/E, Moriarty,S.,Mitchell, N.D,Wells,W.D (2012)