标题: 求助求助!RMIT的MC 130 master of advertising 求书! [打印本页] 作者: wujiazidi 时间: 2012-3-1 11:29 标题: 求助求助!RMIT的MC 130 master of advertising 求书! 我是RMIT的新生,现在学master of advertising,
这学期我有四门必修课:managing advertising
Professional research and evaluation
Advertising theory and practice
Creativity in advertising
现在需要三本书:marketing communications theory and applications<John R Rossiter & Steven Bellman>
Practical research planning & design <Leedy & Omrond>
Creativity strategy in advertising < Jewler & Drewniany>